Challenge

Northside USA has developed a passion for creating products that allow their customers to get outside, and enjoy all nature has to offer. Wether their shoes are being used to build snowmen, sled, or sit around the campfire, Northside is committed to being with you every step of the way.  Ready to launch their new brand promise and emphasize their commitment to their customers, Northside engaged us to create a new online catalog that supports their partners and dealers, while nurturing customer relations.

 

Approach

To enable Northside to reach customers and dealers across all segments, we deployed a fully customized WordPress system, with a front end customized to their needs. Built to allow possible future growth into the e-commerce sector, the product management system is built to handle a broad spectrum of products. Additionally we worked together to optimize the site for search engines, both for the site in general, and individual stock items. To track brand updates we created a custom WordPress plugin that seamlessly integrates their Pitch Engine press releases into the site as soon as they are posted.

Outcome

Complete front end redesign that captures Northside’s brand promise.

WordPress CMS system with customized plugins

Integrated Shopp E-Commerce system, with customized front end.

SEO Optimized resulting in significant improvement in search rankings

Significant increase in sales after project completion.

 

Technologies
  • HTML5
  • CSS3
  • PHP
  • jQuery
  • WordPress
  • jQuery Isotope